Given the importance of social influence, we took a closer look the top ten starts from their same list of celebs to see who is dominating social media.
#1 Salman Khan
Salman Khan is a force to be reckoned with in terms of earnings as well as the popularity among the fans. 2017 was a good year for the big bad boy of Bollywood, as he is popularly known in the media. First, he got acquitted from the long-running Blackbuck poaching case that has haunted him since 1998.
The next was the release of his film Tiger Zinda Hai which had a record opening at the box office and earned $17.52 million in its opening weekend. That’s not all.
The star has been very active on social media in 2017 and the retweets for his posts were the highest among the Top 100 celebrities. He’s the 3rd highest ranked star from this list in terms of Twitter followers (with over 31.1 million) and is most popular among the 25-34 years age group.
#2 Virat Kohli
2017 was a record-breaking year for this cricket star. From raking up centuries to scoring double hundreds, Virat Kohli dominated the pitch this year with a stupendous performance across all formats of the game. Under his leadership, the Indian cricket team won the second highest number of matches in a calendar year. He scored 2,818 runs this year improving his own tally of runs.
His wedding to Bollywood actress Anushka Sharma at the end of the year, supported by exclusive wedding pictures, multi-city reception and honeymoon tweets helped further increase his social media popularity. Kohli is tied for one of the fastest growing Twitter profiles (with a 12.5 percent growth rate) and over 22.9 million followers.
#3 Shah Rukh Khan
The popularity of King Khan didn’t dip despite giving two flops this year — Raees and Jab Harry met Sejal. They were not runaway hits but created enough stir among his fans both in India and abroad, to send his the social engagement rate soaring. With Raees ranking as the most talked-about movie on Twitter, King Khan succeeded in topping the charts with the most Twitter followers of all the celebs on the list. He currently has over 33.3 million, and with a 9.9 percent growth rate in followers, we don’t think this will slow down any time soon.
#4 Amitabh Bachchan
One of the oldest celebrities on the list, yet Big B is the most well-versed in social media. 2017 was a busy year for him. He was roped in as the brand ambassador for Government’s goods and services tax (GST) initiative and his 40-minute video went a long way in calming down the common man’s doubts and questions. He is an active member of the community who does not hesitate to use the social media platforms to bring awareness and even interact with other celebrities and fans. His overall popularity is high – he is one of the most active of the celebs on the list, and ranked #2 for overall Twitter followers at over 33 million. He’s also the only celeb on the list that is more popular among hindi language profiles than with english.
#5 Akshay Kumar
2017 must have been a very satisfying year for the Khiladi star Akshay Kumar. His movie, Toilet- Ek Prem Katha, was well-received at the box office and the audience appreciation was also immense for starring in a movie that promotes the Swachh Bharat campaign unveiled by the Government. Appreciation for the movie also came in from many unexpected quarters. Bill Gates, impressed by the theme of the film, tweeted his appreciation for highlighting the sanitation problem in the country.
Akshay Kumar tops the chart for the highest share of profile at 21.9 percent over the past week compared to the other celebs. He’s also received the second most new followers on Twitter and is currently at 24.8 million followers.